Consumers' Satisfaction With Online Information Quality: The Moderating Roles Of Consumer Decision-Making Style, Gender And Product Involvement

In the absence of an opportunity to physically interact with products in the online environment, online information plays a critical role in enabling e-Commerce consumers’ purchase decisions. Thus, it is critical to understand what leads to consumer satisfaction with online information quality. However, despite the rapidly increasing number of consumers who use websites to gather pre-purchase product information, very little is known about how to increase consumers’ satisfaction with online product information quality in different contexts. This research-in-progress study proposes a comprehensive model to investigate the impacts of perceived verbal information, nonverbal information and decision support tools qualities on consumers’ satisfaction with information quality within e-Commerce websites. Further, we also plan to investigate how the relations between the constructs in the proposed model might vary by factors such as gender, decision making style, and product involvement. A survey-based methodology is outlined to empirically validate the proposed research model using structural equation modelling techniques.